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How 'Showgirl Glamour' Emerged as the Sparkling Style of the New Year

Following a three-decade stint on the Las Vegas Boulevard, the showgirls from the spectacle Jubilee! gave one last perfectly timed kick in 2016. The production, famous for its elaborate costumes designed by style icon Bob Mackie, ended its run due to declining audience numbers and critical commentators who labeled it a spectacle “a relic of another era”.

Today, nearly ten years later, the showgirl persona, or at least the showgirl style, is back.

The Sultan of Sparkle

Known as the “sultan of sequins”, Mackie has made theatrical stage sparkle his trademark look, clothing everyone from Hollywood icons to Madonna. Earlier this month, a “naked” bodysuit he made for Cher in 1978 sold for $57,600, well over its projected value, while a metallic fringed bodysuit with shiny wings that Mackie crafted for Tina Turner for a 1977 performance sold for $19,200.

“I think it looks more enticing for the emerging artists who is seeking something other than what they grew up with”, he told a newspaper. “Contemporary performers are striving for a theatrical, more dramatic, breathtaking, memorable statement.”

The Musical Resurgence

It’s a look that glided all the way to the epicenter of mainstream fashion in 2025 thanks to a global pop icon. Recently, the entertainment titan wore one of Mackie’s original Jubilee! costumes on the cover of her 12th studio album. The rhinestone encrusted bra and thong, ostrich-feather armbands and glittering headpiece were perfect for a record named The Life of a Showgirl.

The singer isn't alone. This year, showgirl inspirations have been incorporated by singers including Sabrina Carpenter as they danced across arena stages in sequins, cut-outs and ostrich feathers, highlighted against camp sets. Lipa’s stylist her creative director explained to Vogue he wanted to bring “a stage persona” to her Radical Optimism tour – drawing from pictures from the 50s, the backup dancers waved giant feathered fans.

Pulling from Tradition

Modern stars and other chart toppers also reference historical performances, including burlesque and chorus line references. The outcome are vastly different from the late-century teen pop of revealing tops and utilitarian trousers, and street-style dance moves that came before them.

But some critics are enthusiastic with this showgirl revival. Nancy Hardy, a former Jubilee! showgirl who entertained in the 00s says the trend is “bemusing”. She thinks the word showgirl is being “treated as an umbrella term covering everything from The Radio City Rockettes to Broadway performers and now even today's icons.”

The Coveted Classic Style

For younger and young adult stars, Mackie’s classic designs have become incredibly sought-after. In 2024, Zendaya honored to one of Mackie’s iconic muses, Cher, when the actor wore a see-through embellished dress made by the designer in 2001, which was similar to one he made for Cher to wear in 1967. Months after, another pop star paid an undisclosed sum to buy the Mackie fringed mini dress she had worn earlier in the year to perform at the Grammys. In September, Sabrina Carpenter wore a trio of classic Mackie designs at the MTV Video Music Awards. They are also a favorite among vintage enthusiasts.

“Showgirls bring about nostalgia for a bygone era of glitz,” says an archivist, an expert at the a Las Vegas university, who documents the story of showgirls. “Now it is seen as a sort of ‘acceptable’ sexy because it has been updated. It has got all the glamour, the crystals and the sparkle but without the exposure.”

A Than Simply Fashion: An Icon of Las Vegas

The expert says this figure are integral to the imagery of Vegas. She points to former mayor Oscar Goodman who, during official events, was surrounded by two showgirls. Even though Las Vegas does not host any showgirl-centric productions, the historian says they are still featured as an symbol of the city, appearing at corporate events and in promotional material. “The showgirl is still a enduring icon of Las Vegas glitz and glamour,” she says.

The Appeal of Transformation

The former showgirl says the magical transformation of a stage character is part of the allure. This idea the singer hints at in a latest docuseries that shows the backstage action from her massive 2023 Eras tour, which included gruelling rehearsals, training and 149 concerts across dozens of cities, each going on for 3.5 hours.

Hardy recalls her own showgirl performances as “similar to completing an endurance race in high heels every night”. Her headdress was 34lbs. “I had to carry it all the way up the staircase to the platform from the green rooms three floors below in the basement. I had to leave early for my cue so I could catch my breath before I went on stage. You’re working hard the whole time but creating this fantasy that it’s simple and gorgeous and dreamlike.”

It could be this is where the true allure of the showgirl fantasy really resides. In the busyness of 2025 there is a longing for a break from reality. Is there anyone better to look to than these performers, who have always personified make-believe, flawlessness and a realm where no one misses a mark.

The writer

William Johnson

A passionate writer and digital enthusiast with a knack for exploring contemporary issues and sharing unique perspectives.

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