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The world might be facing challenges, but there is hope. A new award from the science, music and arts festival Starmus will encourage the public to act.

This new Earth medal bearing Jane Goodall's name will be given in memory of the esteemed British primatologist who died recently. It is designed to celebrate individuals and groups that protect the natural world.

The Medal's Framework

Initial honorees are slated for announcement at the Starmus VIII festival in Tenerife and La Palma, scheduled from October 17th to 22nd the coming year.

Reports indicate that Jane Goodall, a former Starmus advisory board member, had backed the medal's establishment. “The concept of having this medal, and Starmus being entrusted to oversee it, was Jane's wish,” a representative said. “She said that she wanted this to happen. This is likely due to the very special connection she shared with us.”

“This medal aims to highlight enduring projects undertaken to make our world a better place for all living beings and ecosystems and foster motivation to carry on that work,” commented a relative.

Format and Inspiration

A co-founder of the festival indicated that the medal – unveiled at a scientific institution – will likely include several divisions.

“It will be modeled after the Stephen Hawking medal for science communication established a decade past,” he explained. Jane Goodall was a recipient of that award.

Sharing thoughts about the future for Earth, one figure said, “Honestly, it is difficult to maintain optimism. Present governance globally is conducting an assault on knowledge. This situation undermines the world’s efforts.”

“To be honest, the prospects aren't particularly bright so we have to really start reflecting, much more seriously regarding the impact of our actions. This concern encompasses not just global warming, but also the whole way in which we interact with our environment.”

Inspiring Change

Consequently, it was noted it was a good time to follow Jane Goodall's legacy. “I think that when we’re awarding the prize, the focus will be on this essential spirit of Jane’s – that was her priority, to change our relationship with fellow creatures with which we share the planet.”

A pressing concern currently was highlighted of false information. The theme of next year’s festival is set as “the search for truth”.

“It has become apparent that truth is becoming a matter of debate where political interests are involved. This is a perilous development,” he commented. “The climate science is a science; it is impossible to have any influence by political agendas in climate science.”

Optimism and Resolve

The aspiration is that this honor will inspire action. “It focuses on encouraging people to engage and to care and to work toward these goals, truly. Whether or not we feel hopeful, we have to focus on working the best we can,” it was added. “Be prepared for failure, yet we must have to work toward success.”

A family member engaged in environmental protection shared confidence that “with guidance and when empowered, people can be conscientious guardians of our planet”, citing the programs of an institute which, among its other activities, assists the youth get involved with their community, animals, and environment.

“As my late grandmother repeatedly emphasized, the choices we make each day are significant and the responsibility lies with us the kind of difference we choose to create,” it was stated. “It is not too late and this medal will give encouragement and increase understanding about beneficial initiatives that are being undertaken.”